[ The Marketing Book ]

What I have learned

Although this book is not used much in the writing of this research product it was an excellent resource to understand music and its packaging as a brand that is mass marketed. It helped the reader to understand the basic four principles of marketing. Product, Place, Promotion and Price. This helped build the researchers perspective of music and how it reaches its audience. Especially in the era of today where the Place can be online and rather than reach a certain local nieche, the consumer can be anywhere in the world and be looking at the same product on the same interface. Marketing techniques can now be standardised across the world through the use of technology. 

Full source: 

Baker, Michael J. (2003) The marketing Book, Oxford: Butterworth-Heinemann.