Self branding

Research

This website uses a very complimentary colour scheme and every part of the site is full bleed colour which makes the website an experience. This is something I want to incorporate into my self branding especially on the website.

As you can see from the previous three images it is important to make websites responsive both lengthways and vertically this is because even though users can scroll the initial landing page needs to look consistent for brand continuety.

These business cards have great connotations of value and engage viewers due to their materials 

Idea generation

Bracket was the branding of a studio and due to this studio no longer

existing new personal branding for myself was needed. Ideas to try

and reflect what’s different about me like my over average height

were thought of and executed however from the research on search

engine results served ice cold seemed like the most appropriate

name to be found easily.

Development business cards

Experimenting with Ice

From the idea of served ice cold came the concept of ice and freezing.

Here some silicon moulds have been made out of wooden letters

to reflect this concept and to also make myself stand out and look

different.

Responsive Website

The ice idea was soon dropped when it came to making the website

as the ice proved to be incredibly hard to photograph instead a simpler

approach and close consideration to user experience was executed.

Here the colour is based of ice with a contrasting but complimentary

pink that reflects the colour of a flavoured ice cream.

Here the site has been coded to be responsive both vertically and

horizontally. It is a one page site but the about and contact sections

are full bleed on any device or screen creating the illusion of different

site pages.

Final Images

Here the business cards take a very similar blue from the website

with silver foil to increase value and also link to the concept of

ice. The tag-line “want something cool get it served ice cold” was

changed to “graphic design served ice cold” to again relate back to

ice and make myself as a designer stand out.